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This is an advertisement campaign I created for Heinz's hot chilli ketchup with the moto : "This winter, don't forget to stay warm."
The ads were meant to promote an app to create customised winter jumpers during the holiday season.
All fun and subtle details, as the customised tag, are meant to gain customer loyalty and promote the brand efficiently.
Developing a series of "collections" give the opportunity to make the app evolve throw the year with new visuals and clothes.
Advertisement project for Heinz (school project) - full photoshop manipulation